Siliconindia Magazine

Cover Story

Arthtech Consultants: Imbuing Innovation in Finance, Legal & HR Functions

The industry’s opinion of outsourcing has undergone a massive transformation over the years. As companies gear up to face stiff competition pervading through the market and meet consumers’ ever increasing expectations, outsourcing of non-core activities and focusing on developing core competencies has become the norm. Geoffrey Moore, the celebrated American organizational theorist, management consultant and author, explains the core vrs. context debate by saying, “Whatever is the new thing that creates differentiation, that’s core. Meanwhile, context is any activity that doesn’t differentiate the company in the eyes of the customer. If we do (context) brilliantly, we don’t succeed. If we do it badly, we get in trouble”. Therefore, from ‘should we outsource?’ the...