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Cover Story
Artiligence: Empowering Brands with Revolutionary Concepts Backed by Solid Science
Gone are the days when the field representative used to carry a Visual Aid in print to detail to the Health Care Practitioners (HCP). As the technological evolution has bestowed us with multiple software platforms to facilitate the flow of messages as well as tools like AR, VR & Oculus to present it magnificently, in order to succeed, healthcare brands must chisel their tactics and evolve with e-tools which are easy to function and deliver the message swiftly. Though many agencies nowadays utilize these technologies, they focus solely on creative output, which works on generic brands where the science part is adapted from the global molecule. However, more sophisticated brands need science-oriented agencies that integrate not just creativity, but also medical prowess for triumphant...
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