Hiranandani launches a service consultancy vertical called Eleva

The Hiranandani Group, a leading real estate company, has launched Eleva a pan-India consultancy service that provides comprehensive solutions to developers in the complex landscape of construction and sales. The company's new venture, led by Dr. Niranjan Hiranandani, will offer consultancy services, including development, construction, design, marketing, and sales strategies, to real estate entities.

Some notable players in the real estate domain include Anarock, Xanadu, and Media Guardians. The founder and managing director, Dr. Hiranandani, has a vision to expand the group's real estate presence by sharing their expertise and brand equity to support other developers. The group has already accomplished several successful township projects, including one in Powai, Mumbai.

Operating on a service-fee revenue model, Eleva will act as a consultant, offering guidance and recommendations to developers with clear land titles and necessary approvals. The focus remains on facilitating seamless project execution within specified timelines. Moreover, the group aims to evaluate and potentially revive stalled or distressed projects using their expertise under the Eleva vertical.

The Hiranandani Group has made a strategic move to expand its geographical reach, strengthen its market presence, and generate additional sources of revenue. Their innovative service model aims to enhance the housing landscape across the country by emphasizing the integration of space and services in the evolving real estate industry.

"The real estate industry is witnessing a rising trend of space and service integration. Through this newly introduced business model, we aim to forge new collaborations in this era of competition, and leverage on our expertise that will enhance the customer value proposition. With innovation at the core, this new business model will support the partner developers with strategic and operational advisories to build better homes and provide quality living to their customers," Dr Hiranandani said. The maiden project under Eleva spans 3.33 lakh sqft in Andheri West, featuring three towers with 33 storeys each, accommodating spacious 2 & 3 BHK homes.