Contributing towards growing their preference and popularity not only in India but also internationally, the ITC Hotel Group, known for its superior culinary excellence and sustainability ethos, has taken the initiative to launch an extensive range of Millet-based breads across ITC Hotels and select Marriott International hotels in India and the APAC region that includes countries like Japan, South Korea, Australia, and Indonesia. The initiative aspires to make a meaningful contribution to the government's pioneering role in promoting the goodness of millets across the world by commemorating 2023 as the International Year of Millets along with the United Nations. As part of this initiative, Chefs at ITC Hotels have extensively researched and curated a millet-based bread menu.

Millets are nutritionally dense, with higher levels of protein and dietary fiber and a possible answer to the 21st-century lifestyle conditions. These millet breads are gluten-free and have a low-glycaemic index. Sorghum Sundried tomato sourdough bread, Foxtail millet and Carrot bread, Multi millet and Turmeric loaf and Pearl millet focaccia are some of the breads in this menu that will be available in all their wholesome goodness. Additionally, interesting millet recipes from the ITC Hotels will feature as part of the buffet spreads across the Marriott International hotels as well. Some signature favorites to watch out for would be Finger Millet & Jaggery Pancake, Ragi Flour Khandvi, Jackfruit Millet Haleem, Pearl Millet Risotto with Prawns & Pickled Tomato and the Chicken & Pearl millet Kebabs.

With the government spearheading the mission to revitalize millets or Shree Anna, there has been a widespread revaluation of these small grains and their relevance. Various scientific research emphasizes the importance of millet as a winning proposition both in terms of food security and fulfilling nutritional goals. ITC Hotels, as a part of its core Responsible Luxury ethos, continues to build a model that has food offerings that are healthy and sustainable. This joint initiative between ITC Hotels and Marriott International aims to create and promote dining experiences centered around millets to further popularise the benefits of this forgotten grain across the world, thereby supporting and furthering the government's mission.