Team siliconindia

• Ormax launches ‘WhatNext’, a dedicated division to support MSMEs and founder-led businesses with brand strategy and growth consulting.
• Led by Vispy Doctor, the division offers tailored solutions at critical business junctures market entry, brand stagnation, or strategic differentiation.
• With a founder-first mindset, Ormax WhatNext aims to blend structure, storytelling, and strategy to help businesses stay agile and future-ready.

Ormax Consultants, India’s leading consumer understanding and consulting firm, has launched a new division titled ‘Ormax WhatNext’, a strategic initiative aimed at empowering MSMEs and founder-led businesses to unlock growth, build forward-looking brands, and navigate shifting market dynamics.

Positioned as a specialized brand and growth consulting arm, Ormax WhatNext will step in during critical inflection points be it entering new markets, revitalizing stagnant brands, or helping businesses stand out in competitive landscapes. The division brings together a multi-disciplinary team of experts in consumer behavior, brand storytelling, and category innovation to deliver tailor-made solutions.

Spearheading the initiative is Vispy Doctor, Chairman & Managing Director, Ormax Consultants, who emphasized the division’s mission to close a critical gap in India’s business ecosystem. “While large enterprises have the means to sustain growth, MSME founders often struggle to innovate or address slowdowns despite their passion and commitment. Ormax WhatNext is designed to be a partner in those pivotal ‘what next?’ moments blending structure, strategy, and storytelling with the founders’ vision and instinct,” he said.

With a collaborative and founder-first approach, the new division will work closely with promoter-driven businesses to convert their vision into actionable, future-ready growth strategies. Ormax WhatNext has already begun partnering with companies across sectors from legacy brands looking to modernize, to startups with disruptive ideas seeking to carve out a niche.

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Adnan Pocketwala, Growth Partner at Ormax WhatNext, added, “We’ve built this division with a founder’s mindset. We understand the courage and conviction it takes to build a business from the ground up. Whether it’s making tactical course corrections or mapping bold innovations, our goal is to be the thought partner every founder needs when facing the crucial question ‘What Next?’”

With the launch of Ormax WhatNext, Ormax Consultants is set to expand its footprint, taking its renowned consumer insights expertise to newer markets, high-potential businesses, and dynamic entrepreneurial ecosystems.