PwC Rebrands Globally, Kicks Off New Era with Formula 1 Partnership
Wednesday, 30 April 2025, 10:59 IST
In a major step to reshape its international image, professional services behemoth PwC has unveiled its first brand revamp in more than a decade. The brand revamp represents a strategic shift in the way the firm connects with clients and the wider public, highlighting innovation, simplicity, and forward-looking growth. The new branding will be rolled out gradually across PwC's marketing, sponsorships, and client-facing platforms in the coming weeks.
Underpinning this rebranding is a high-profile association with Formula 1. PwC has become the official consulting partner of Formula 1, and the partnership will come into effect with the debut at the FORMULA 1 CRYPTO.COM MIAMI GRAND PRIX 2025 on May 2-4. The multi-year agreement will involve PwC offering strategic consultancy across several facets of Formula 1's operations worldwide.
“This marks a bold step forward. In a fast-changing world, we’re focused on staying ahead bringing sharp thinking, expert insight, and a clear vision for the future to help our clients lead”, said Paul Griggs, US Senior Partner, PwC.
Kristin McHugh, PwC US Chief Marketing and Communications Officer, noted that the rebrand reflects the firm’s growth and the excellence it already brings to clients. “We’ve modernized our look to better match our strengths. Our people, our capabilities, and our unwavering focus on clients are at the heart of this transformation”.
“This is about much more than colours or logos, it’s about building on our legacy while leaning into the future with clarity and conviction”, added Sanjeev Krishnan, Chairman, PwC India. “We’re committed to helping our clients and communities not just adapt, but thrive”.
The firm’s renewed focus on innovation is evident in its growing capabilities in artificial intelligence. Among the notable advancements is agent OS, a patent-pending platform that facilitates the coordination of Agentic AI systems. PwC has also strengthened its AI ecosystem through collaborations with leading tech companies such as AWS, Microsoft, and Google Cloud.
“This isn’t just evolution it’s reinvention”, Krishnan added. “For us in India and across the globe, it’s about taking everything we’ve built over more than a century and accelerating it with purpose, courage, and innovation”.
PwC’s rebrand reflects a broader trend among professional services firms to evolve beyond traditional advisory roles and embrace digital transformation leadership.
Underpinning this rebranding is a high-profile association with Formula 1. PwC has become the official consulting partner of Formula 1, and the partnership will come into effect with the debut at the FORMULA 1 CRYPTO.COM MIAMI GRAND PRIX 2025 on May 2-4. The multi-year agreement will involve PwC offering strategic consultancy across several facets of Formula 1's operations worldwide.
“This marks a bold step forward. In a fast-changing world, we’re focused on staying ahead bringing sharp thinking, expert insight, and a clear vision for the future to help our clients lead”, said Paul Griggs, US Senior Partner, PwC.
Kristin McHugh, PwC US Chief Marketing and Communications Officer, noted that the rebrand reflects the firm’s growth and the excellence it already brings to clients. “We’ve modernized our look to better match our strengths. Our people, our capabilities, and our unwavering focus on clients are at the heart of this transformation”.
“This is about much more than colours or logos, it’s about building on our legacy while leaning into the future with clarity and conviction”, added Sanjeev Krishnan, Chairman, PwC India. “We’re committed to helping our clients and communities not just adapt, but thrive”.
The firm’s renewed focus on innovation is evident in its growing capabilities in artificial intelligence. Among the notable advancements is agent OS, a patent-pending platform that facilitates the coordination of Agentic AI systems. PwC has also strengthened its AI ecosystem through collaborations with leading tech companies such as AWS, Microsoft, and Google Cloud.
“This isn’t just evolution it’s reinvention”, Krishnan added. “For us in India and across the globe, it’s about taking everything we’ve built over more than a century and accelerating it with purpose, courage, and innovation”.
PwC’s rebrand reflects a broader trend among professional services firms to evolve beyond traditional advisory roles and embrace digital transformation leadership.
