Social Impact: Benefits Businesses & Drives The Corporate Growth

Monica Pallavi JWe are in the midst of revolutionizing the range of IoT devices we have come to use in our normal course of living our daily lives. In this article, let me share our thoughts on the role smart wearables are playing in connecting families to live a better life and how Qualcomm is accelerating this trend.

At Qualcomm, when we think about the smart wearables segment, we think about connecting the self, connecting the immediate family members, and connecting objects and valuables we rely on everyday.

Connecting the self includes the range of wearable devices from head to toe that we have begun actively using on an everyday basis. These could include your smart helmet for safer driving, your smart headset for listening to music while on the run your smart watch to stay connected when out and about in the city your smart shoe for keeping track of your steps or your smart piece of apparel for staying warm during the winter months.

Connecting the immediate family members includes wearable devices for your kids, for your parents and grandparents, and for your pets. These devices might include a kid watch for your 6-year old so you always know where she is, a smart watch for your parents so they can reach you in times of need, or a smart tracker for your pets so you ensure they stay healthy and active.

Connecting objects and valuables might include smart trackers for your handbag so it is never lost, smart trackers to monitor your performance on the basket ball court or ways to control your IoT devices such as security locks and LED lights in and around your home.

To accelerate each one of these areas, we at Qualcomm, launched a series of optimized wearables platforms this year.
Most recently, we launched the Snapdragon Wear 3100 platform which is designed to make smartwatches more useful and make them last longer. With a new ultra low power hierarchical system architecture this platform (a) makes it possible for the smartwatch to look-n-feel like a watch and match your fashion sense when you wear it,(b) turns your smartwatch into a sports watch that can last a full marathon or even an ultra-marathon while continuously measuring your heart rate and keeping track of your location and(c) turns your smartwatch into a traditional analog watch by switching off all the bells-n-whistles and still keeping the basic time function on if you forget to carry your charger with you while on a long trip. The Snapdragon Wear 3100 platform brings these new user experiences to new users including fashionistas, sports connoisseurs, and frequent travelers and does so while extending battery life.

Earlier in the year, we launched the Snapdragon Wear 2500 platform and specifically targeted the 4-10 years old children. With over a billion children around the globe in this demographic, this segment is primed for smart wearables. As our kids are growing up, we not only want to stay in touch with them but also want to give them tools so they can message with their friends, learn from the vast amount of information on the Internet, strengthen their community with fun and games, and stay fit and active. The Snapdragon Wear 2500 platform is designed to bring these experiences to children around the world.

The Snapdragon Wear 3100 and Snapdragon Wear 2500 platform strengthen the existing Snapdragon Wear 2100, Snapdragon Wear 1200 and Snapdragon Wear 1100 family of wearable platforms from Qualcomm and offer choices to develop differentiated solutions by our customers and fellow travelers.

While Qualcomm continues to invest through its product line, we are equally committed to cultivating the wearables ecosystem and accelerate the connected family. We are collaborating with several design houses and platform players to make it easier for our customers to bring a range of new wearable devices to market.

The ‘if you can dream it, we can enable it' dictum has never been truer than it is now.

How will Social Concern Benefit Business?
The concern need not be specific to poverty, pollution or sustainability, it can be anything!
1.Your concern towards employees will definitely serve the purpose of making a positive change in the society and also will tremendously influence the business growth by making the workers feel valued, stay motivated and cling on to the company for a longer time.

2.Investments for social cause would bring in innovations in cost saving it will also provide various ideas to gain profit while solving major problems in and around.

3.It allows exploring the thoughts of society and provides opportunities to move into new markets and gain new customers.