Team siliconindia

• TCS launches its 6th Google Cloud Gemini Experience Center, expanding its global AI innovation network with a strategic presence in Sao Paulo
• New hub to drive AI adoption across Latin America by helping enterprises design, test, and scale AI-led business solutions
• Focus on generative, predictive, and agentic AI solutions to improve operational efficiency, product innovation, and customer experience across industries

Tata Consultancy Services (TCS) has opened its sixth Google Cloud Gemini Experience Center (GEC) in Sao Paulo, Brazil, strengthening its push to support AI-led transformation in Latin America. The new center is located within TCS’ innovation hub at Insper University, one of Brazil’s leading academic institutions.

With this launch, Sao Paulo joins a global network of Gemini Experience Centers already operating in Bengaluru, New York, Chennai, Riyadh, and Singapore. The initiative is part of TCS’ broader Pace and innovation ecosystem, which brings together startups, universities, and enterprise clients to explore emerging technologies.

The Sao Paulo GEC is designed as a hands-on innovation space where organizations can quickly build, test, and scale AI-powered business solutions. It combines TCS’ industry expertise with Google Cloud’s advanced AI tools, including generative, predictive, and agentic AI capabilities.

TCS has also expanded its partnership with Google Cloud by integrating Gemini Enterprise into its offerings. Through this center, enterprises in Latin America can access Gemini-powered solutions via TCS-led programs. Clients will be able to work in secure sandbox environments using Gemini 3, supported by TCS-certified professionals, ensuring responsible and secure AI deployment.

The center will also help businesses modernize data systems and migrate fully to Google Cloud. Companies can integrate AI tools into existing workflows to build scalable cloud platforms and shorten deployment timelines.

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Industries such as banking and financial services, retail, manufacturing, transportation, and healthcare are expected to benefit. The focus will be on improving product development, streamlining supply chains, and enhancing customer engagement.

Google Cloud said the new center gives regional customers a closer look at how the TCS-Google partnership can create real business impact. Together, both companies aim to help organizations across Latin America adopt AI in a scalable, secure, and responsible way.