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GMO Research: Unique Online Research Platform Bringing Businesses and Consumers Closer

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Shinichi Hosogawa,CEOPart of GMO Internet Group ­ One of the largest Japanese internet conglomerate specializing in numerous internet-related technologies, GMO Research was established as a one-stop online research solution plat-form that enables to collect voices from consumers with a quick turnaround. Japan being one of the most mature markets of online research, GMO Research began with the development of a consumer network headquartered in Tokyo. Eventually, the online platform spread to a network of over 34 million online consumers across 15 countries in the Asia-Pacific region in coherence with their mission of "Engaging People around the world."

Multi-national, multi-cultural One-Stop Cloud Platform
GMO's unique cloud solution platform called the Market Observer is a medium where clients can pursue various types of quantitative/qualitative research methods online to collect insights from consumers directly. The platform allows users to perform consumer research without having to conduct face-to-face interviews. It is incredibly convenient under the Covid-19 situation spreading all over the world. The organization designs device agnostic surveys
that can be responded from any device, be it a computer, tablet, or smartphone, without compromising on the UI experience of the respondents.

The market observer platform is connected to the most extensive network of consumers in the Asia-Pacific region known as the Asia Cloud Panel that covers over 34 million consumers in the 15 APAC markets. This network of consumers comprises multiple types of media partners from point exchange programs to online shopping sites that are API-linked that permits access to a variety of demographics & psychographic attributes. The 15 Asian markets under the Asia Cloud Panel is comprised of the countries of China, Vietnam, India, Myanmar, Thailand, Malaysia, Singapore, Japan, Korea, Taiwan, Hong Kong, Philippine, Indonesia, Australia, and New Zealand.

GMO's unique cloud solution platform called the Market Observer is a medium where clients can pursue various types of quantitative/qualitative research methods online to collect insights from consumers directly


Being a multi-national organization, the GMO Research team is also comprised of professionals from a multi-cultural background. The team has profound knowledge when it comes to both Quantitative and Qualitative research methodologies from online research to Telephonic interview, and from Ethnographic studies to Assisted Shopping interviews.

On a Constant Hunt to turn Insights into Business Actions
With over two decades of experience of continuously working on the needs of its clients, the organization has been working with over 150 companies that are in the front of the real consumers. Having a vast number of data points under its disposal, GMO Research is continuously working on developments to create a seamless ecosystem. As a part of the largest internet conglomerate in Japan, the company has the advantage of creating a synergy to gather different technology resources to develop solutions for the next era, including AI and Blockchain.

GMO Research is engaging people around the world to create a resonance between consumers and companies that influences the world, delivering voices, and creating smiles in the process.