The Power of Live Video
Headquartered in Mumbai, Prodigitz is a full-fledged Marketing and Advertising company offering a suite of services that include Digital Strategy, Social Media Management, Digital Media Planning, Website Development, Content Creation, Search Engine Marketing, and many others.In today’s world of keep up or go down – every major platform is rolling out features that’ll keep its users hooked. One such feature is LIVE broadcasting. Back in the day, LIVE was reserved for Television. But digital mediums slowly but quite efficiently gave this power to brands and users. What once required complicated processes can now be done with a smartphone and decent internet connection.
LIVE broadcasting on digital was first made mainstream through third-party apps like Meerkat & Periscope. After Twitter saw the potential of LIVE, it acquired Periscope. When Facebook launched this feature to all users and brands it soon became clear that other platforms had barely scratched the surface of what’s possible with LIVE broadcasting.
Digital is offering brands opportunities to constantly innovate and think outside the box, but this is a double-edged sword. What’s trending today might be outdated tomorrow and this poses a concern for many. LIVE offers an ideal solution by not focusing on yesterday, today, or tomorrow, instead it concentrates on ‘now’. It does that by taking a screen and turning it into a window. This adds a refreshing new level of authenticity & transparency to what you’re trying to show.
LIVE presents many opportunities within its spectrum; whether it’s launching a trailer, broadcasting an event, conducting an interview, or revealing a new product. And it’s not the views but the fact that you can own the moment that counts. Especially on social media, LIVE doesn’t need the filter of post-production to add a layer of genuineness to it. It’s the raw footage that brings a multimillion dollar brand on the same eye level as its common consumers.
The potential of LIVE was reinforced to me during the launch event of SPN’s music channel, Sony ROX HD. We at Prodigitz were tasked to make sure that the sound of this event echoes on digital. This was ROX’s first performance and because the channel wasn’t yet on air, even with LIVE, it was like performing for empty seats. So we took the idea of broadcast a step further and turned into India’s first ever simulcast. Instead of one page, for the first time in India, the event was broadcasted across 11 pages within the Sony’s Network on Facebook. We took an event of 400 people on ground, to over seven million people online, ORGANICALLY! This not only took us to new followers but also brought them back to our pages cementing the digital foundation in a day. Such is the power of LIVE and its ability to evolve.
But it’s not just brands that can go LIVE. What was once meant for the people, can now be used by the people. So why not use your followers as your brand advocates? People love sharing experiences, especially if it’s unique. So to create a buzz for the release of Resident Evil: The Final Chapter, we gave them a once-in-a-life-time opportunity to immerse themselves in a world filled with zombies using Sony’s haptic gaming technology. As price of admission, they went LIVE from their personal handles. This put #ResidentEvilMovie on everyone’s timeline resulting in a good box office reception for the movie.
We have an exciting time ahead of us. Even at this moment we are searching for new ways to use LIVE for our brands. And I’m excited to see what innovations get launched to compliment this feature. One thing I can certainly say about this phenomenon is that – The future is LIVE.
The potential of LIVE was reinforced to me during the launch event of SPN’s music channel, Sony ROX HD. We at Prodigitz were tasked to make sure that the sound of this event echoes on digital. This was ROX’s first performance and because the channel wasn’t yet on air, even with LIVE, it was like performing for empty seats. So we took the idea of broadcast a step further and turned into India’s first ever simulcast. Instead of one page, for the first time in India, the event was broadcasted across 11 pages within the Sony’s Network on Facebook. We took an event of 400 people on ground, to over seven million people online, ORGANICALLY! This not only took us to new followers but also brought them back to our pages cementing the digital foundation in a day. Such is the power of LIVE and its ability to evolve.
But it’s not just brands that can go LIVE. What was once meant for the people, can now be used by the people. So why not use your followers as your brand advocates? People love sharing experiences, especially if it’s unique. So to create a buzz for the release of Resident Evil: The Final Chapter, we gave them a once-in-a-life-time opportunity to immerse themselves in a world filled with zombies using Sony’s haptic gaming technology. As price of admission, they went LIVE from their personal handles. This put #ResidentEvilMovie on everyone’s timeline resulting in a good box office reception for the movie.
Since LIVE is what’s happening in the moment, it turns a brand-to-consumer communication into a brand-to-consumer conversation. Consumption of video content is higher than ever before and hence this is an opportune moment to use LIVE to converse with your audience. LIVE is in the moment but it’s already stepping into the future with constant innovations. Facebook recently stepped up their game by adding the ‘Live With’ feature. It allows two handles to go LIVE simultaneously. It’s like FaceTime in a public setting.LIVE presents many opportunities within its spectrum; whether it's launching a trailer, broadcasting an event, conducting an interview,or revealing a new product
We have an exciting time ahead of us. Even at this moment we are searching for new ways to use LIVE for our brands. And I’m excited to see what innovations get launched to compliment this feature. One thing I can certainly say about this phenomenon is that – The future is LIVE.
