
How Digitalization Create a Startup Business in Food Sectors


Growing culture of restaurants in India and their challenges
As similar as other booking systems are successfully penetrated in the society, Restaurants online Reservation systems are highly in demand. People rely on booking systems since quite a long time when they started booking for their Air Tickets, Hotel Rooms, Cruise Trips, Shows ,Theater ,Concerts, Salons and Spas, It significantly time saving and gives one a sense of relaxation. When it comes to Restaurants booking in advance, people have different mindset, sometimes they don’t want to miss their favorite restaurant on their very special day or occasion so they like to book a table for the decided number of person. Sometimes we have an important meeting or a business gathering, which we want to keep in any exclusive and peaceful ambiance so we book for a suitable restaurant and make the arrangements according to the event.
The restaurant industry in India has been growing at a rapid pace over the last decade or so and the growth story is set to continue for the next fore see able future. While the restaurant industry has developed at a healthy pace in terms of technological advancements over the last few years, new digitized app were formed and today work well for the people. However, one area that still requires some work is the front desk and customer relationship management. The biggest challenge was the difference
between expectations and reality. I think many start-ups go through this and we were no different.
But when we launched the restaurant facing app, Empower, in the market, we were taken aback by the resistance shown by the restaurants to implement such a product. They were just not ready to make a paradigm shift from manually managing their reservations, wait list, guest data, etc and move to a cloud based product. Also, early we assumed that real-time confirmation of reservations would be enough to generate enough traction for reservations but after launching our consumer website, we soon realized that Indian diners are mostly value driven and offers/deals is their highest priority while making reservations.
Today every thing is digitalized and even the hospitality sector is also following the same path. The time has gone when you have to wait for long hours in a queue for pampering yourself to take a good meal for yourself. In India many apps were launched by hospitality industry but nobody focused on table reservation. Hotel restaurants could capitalize right now by adopting online restaurant reservation technology that would boost their bookings quickly and economically. Apart from real time reservation they are providing the best restaurant list to us. These apps have signed up for this new system and surely reaping the benefits of these developing trends. Due to cut throat competition of upgrading the technology few hotel restaurants have direct online-booking capability. Through they can increase the comfort level of customers, so that they can enjoy their meal without any hassle. The restaurant reservation system is definitely a blessing in disguise as it save a time of customers and fulfills their need with a one click.
How it is helpful for customers
Online booking table for customers help them extensively save time and prevent them from any kind of disappointment faced when your favorite restaurant does not have a table for you when you just arrive without any prior booking. Also by booking in advance you can avoid the waiting time at the restaurant and can schedule many other things before and after your meal accordingly. When you table is booked in advance it creates a great sense of relaxation as it can allow one to utilize the booking time somewhere else and can arrive at the restaurant anytime.
Advance booking works the best when it comes to any special occasion like Birthday, anniversary or any other event, it’s always best to book a table or more before hand and get the other arrangements done accordingly. It gives a personalized feeling and makes you feel proud. With the help of such booking apps designed for everyone’s assistance, one can easily check the availability of table instead of calling to the respective restaurant and asking them to check. Also if any kind of change is made, restaurant is responsible to inform you, so you don’t have to track for Operating Hours, Location, and Menu and much more, everything will be taken care of by the restaurant itself.
But when we launched the restaurant facing app, Empower, in the market, we were taken aback by the resistance shown by the restaurants to implement such a product. They were just not ready to make a paradigm shift from manually managing their reservations, wait list, guest data, etc and move to a cloud based product. Also, early we assumed that real-time confirmation of reservations would be enough to generate enough traction for reservations but after launching our consumer website, we soon realized that Indian diners are mostly value driven and offers/deals is their highest priority while making reservations.
Today everything is digitalized and even the hospitality sector is also following the same path. The time has gone when you have to wait for long hours in a queue for pampering yourself to take a good meal for yourself.
Today every thing is digitalized and even the hospitality sector is also following the same path. The time has gone when you have to wait for long hours in a queue for pampering yourself to take a good meal for yourself. In India many apps were launched by hospitality industry but nobody focused on table reservation. Hotel restaurants could capitalize right now by adopting online restaurant reservation technology that would boost their bookings quickly and economically. Apart from real time reservation they are providing the best restaurant list to us. These apps have signed up for this new system and surely reaping the benefits of these developing trends. Due to cut throat competition of upgrading the technology few hotel restaurants have direct online-booking capability. Through they can increase the comfort level of customers, so that they can enjoy their meal without any hassle. The restaurant reservation system is definitely a blessing in disguise as it save a time of customers and fulfills their need with a one click.
How it is helpful for customers
Online booking table for customers help them extensively save time and prevent them from any kind of disappointment faced when your favorite restaurant does not have a table for you when you just arrive without any prior booking. Also by booking in advance you can avoid the waiting time at the restaurant and can schedule many other things before and after your meal accordingly. When you table is booked in advance it creates a great sense of relaxation as it can allow one to utilize the booking time somewhere else and can arrive at the restaurant anytime.
Advance booking works the best when it comes to any special occasion like Birthday, anniversary or any other event, it’s always best to book a table or more before hand and get the other arrangements done accordingly. It gives a personalized feeling and makes you feel proud. With the help of such booking apps designed for everyone’s assistance, one can easily check the availability of table instead of calling to the respective restaurant and asking them to check. Also if any kind of change is made, restaurant is responsible to inform you, so you don’t have to track for Operating Hours, Location, and Menu and much more, everything will be taken care of by the restaurant itself.