Location Intelligence & Its Role In Modern Day Urban Planning

Abhijit brings over two decades of experience in Sales and Business Development, Product Management and Product Operations. He has been driving customer successes in the B2B and B2C segments with market-leading organizations in India and Southeast Asia. Abhijit has extensive experience in working in start-up phase in the Indian Telecom and communications sector and has led some "first to the industry" and "first to the market" product launches. Owing to his profound industry expertise he is also a Member of the FICCI Singapore India Business Council and Chairman of the Smart Mobility Committee at European Chamber of Commerce, Singapore.

Location intelligence is now be considered as a primary element for optimizing diverse aspects of urban planning such as resource deployment, traffic movement, infrastructure setup, and many others. As most of the cities in India continue to grow, these aspects too are parallelly growing in importance in recent times, especially building residential & commercial buildings, schools, malls and hospitals. Thus, many construction companies partner with other technology companies to manage their location intelligence related requirements. For instance, HERE Technologies is partnering with Murata Manufacturing in Japan to design a traffic management system in Jakarta, Indonesia.

Location Intelligence in Efficient Resource Management

Since hassle-free commute of the population is paramount to every country, it is very much important to have an efficient transport system across the nation. Location intelligence acts as a key enabler in this regard by helping logistics companies to manage and deploy their fleet of vehicles in an optimized manner by providing useful insights about fuel consumption and similar other critical aspects, while simultaneously reducing carbon emissions. Also, since electric vehicles (EVs) are gaining widespread acceptance across the world, every nation is now formulating their own strategies for hassle-free operations and management of EVs within their country. Location intelligence data will enable urban planners to install EV charging stations based on the population density in each area, the amount of EVs present there and many other critical information. This way, location intelligence is acting as a key enabler for efficient urban planning, especially in terms of traffic management and infrastructure development, which are the primary aspects of every modern day cities.

Location intelligence is acting as a key enabler for efficient urban planning, especially in terms of traffic management and infrastructure development

Satellite Imagery & Geospatial Data in Location Intelligence

Geospatial data is at the core of every location intelligence product or service. 2D and 3D is very critical in implementing location intelligence, wherein 2D comprises of a standard map that contains information regarding the road networks, points of interest, addresses and other key aspects. On the other hand, the high definition on ADAS captures the heights, slopes and other critical information of the roads, bridges and tunnels. This information is very important for vehicles to efficiently manage their routes while traveling from one place to another.

Similarly, satellite imagery helps in getting access to very high resolution images of any location and have a clear understanding of that particular region/area. Since these images are just 2D, adding various other layers of information such as sensor data from vehicle on top of these satellite images helps us in building highly optimized and smart road networks. However, it is important to have specific set of industry standards and application programming interface (APIs) which will help to integrate this information seamlessly in such a way that maximum benefits can be derived from it.

Impact of IoT & 5G on Location Intelligence

5G has enabled hassle-free connectivity between various devices and made it possible for a larger number of devices to communicate with each other. The data that is then generated through those communications can be used to overlay it on location intelligence information to derive meaningful insights. For instance, data can be gathered from connected cars that are 5G equipped about any hazards on the roads, vehicle breakdowns, accidents enroute and many others, which will help the drivers immensely in properly planning their travel routes.

Additionally, IoT devices that are integrated along with the vehicles provide real-time information regarding the vehicle's movement, which has a huge scope especially in niche use cases such as public transport and logistics. Furthermore, 5G enabled electric cars can also get quick information regarding the nearest charging stations, thus enabling EV owners to plan their commute smartly, especially when traveling long distances. Overall, 5G has broadened the spectrum of connectivity among various Internet of Things (IoT) devices, acting as the primary neural link for gathering data and utilizing the derived insights in an intelligent way.