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Cover Story
SSIP Lifestyle: A Hub Of Premiere Sportswear And Lifestyle Brands In India
When it comes to choosing Sports apparels and footwear, the typical Indian consumer looks out for comfort and pocket-friendly prices along with the convenience of buying from the nearest retail outlet or at the comfort of their homes. Established in 1994, SSIPL Lifestyle is one of India's first authorized distributors and manufacturer of international footwear and apparel brands. The company has molded strategic partnerships with key international sportswear brands in the Indian market, having a nationwide presence spread across 90 plus cities. For the past two decades, SSIPL has served as a strategic partner for Nike and operates around two-thirds of the retail prints of the brand in India. Besides Nike, SSIPL handles the entire retail and footprint of popular Italian sports brand...
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