• Design Stack: Telling Brand Stories Through Strategic Design
  • Cover Story

    Design Stack: Telling Brand Stories Through Strategic Design

    The right brand identity is at the heart and soul of great branding and positioning. For a premium Ayurvedic brand, Soul Tree, this rang very true. Despite having a strong brand name, a certified organic heritage and a story rooted in goodness, Soul Tree as a brand was not realizing its potential despite efforts at building distribution and consumer marketing. “When Soul Tree approached us, the first thing we noticed was the gap between the brand promise and its packaging,” says Anoop Pattnaik, Co-Founder, Design Stack. There began the hunt for not just better packaging, but a rebrand that captured the essence of the brand and created a design language and product nomenclature. The result was a packaging system that looked premium and told the brand story evocatively. Soul Tree was...

Content

From Rags to Riches through Brand Building

Anamika Sahu, Managing Editor

Your Story is Your Brand - Why MBA Students Need to Build a Brand Online?

Dr. Amit Nagpal, Co-Founder & President, Bloggers Alliance

The Marketing Mindset: Key To Win

Cyriac Joseph MRICS, Senior Vice President ­ Marketing, Vaishnavi Group

Creating Undying Consumer Experience

Scott Kellner, VP - Marketing, George P. Johnson Experience Marketing

The Era of User Experience & Design

Nitin Sethi, Vice President - Digital, Indigo Airlines

Stepping to the Beat of Disruption

Chet Kamat, Managing Director & CEO, Oracle Financial Services Software

The Changing Face of Marketing in Today's Data Driven World

Priyanka Sharma, Head - Marketing, CIGNEX Datamatics

Customer Engagement for Driving Business Growth

Sohrab Sitaram, CEO & Director, Keventers