• Growing The Healthcare Network
  • Cover Story

    Growing The Healthcare Network

    Healthcare marketing is an vital component of sustainable growth. Without it, there would be no influx of new patients, and even your loyal patients may slowly drop off, one-by-one. While the healthcare industry changes in the bat of an eye, what used to be a volume-based industry centered around the physician, has become a quality-based industry centered around the patient. More likely than not, there are multiple healthcare practices in any given area that provide the same or relatively similar services. Marketing shows potential patients that not only is your practice different than the competition, but it is also a much better option overall.

Content

Its time for Healthcare to Pick up Marketing

Emmanuel Christi Das, Special Editor

Healthcare Marketing Often Ignores Its Most Rewarding Channel – Patients!

Yogesh Walawalkar, Chief Strategy Officer, Madhavbaug

Intelligent Connected Care : The future of healthcare in India

Srinivas Prasad, CEO, Philips Innovation Campus

Transformation in the Healthcare Industry

Dr. Rajendra Patankar, COO, Nanavati Super Speciality Hospital

How Does the Treatment for Lung Cancer Vary from Person to Person?

Dr. Rajeev Vijayakumar, Consultant - Medical Oncologist, Hemato-Oncologist & BMT Physician, Gleneagles Global Hospitals

Medicine of the Highest Order!

Nishant Mishra, VP - Brand & Digital Marketing, Rainbow Group of Hospitals

Artificial Intelligence: Redefining Future

Maulik P. Purohit, SVP & Chief Medical Information Officer, University Health System