Healthcare marketing is an vital component of sustainable growth. Without it, there would be no influx of new patients, and even your loyal patients may slowly drop off, one-by-one. While the healthcare industry changes in the bat of an eye, what used to be a volume-based industry centered around the physician, has become a quality-based industry centered around the patient. More likely than not, there are multiple healthcare practices in any given area that provide the same or relatively similar services. Marketing shows potential patients that not only is your practice different than the competition, but it is also a much better option overall.
Emmanuel Christi Das, Special Editor
Yogesh Walawalkar, Chief Strategy Officer, Madhavbaug
Srinivas Prasad, CEO, Philips Innovation Campus
Dr. Rajendra Patankar, COO, Nanavati Super Speciality Hospital
Dr. Rajeev Vijayakumar, Consultant - Medical Oncologist, Hemato-Oncologist & BMT Physician, Gleneagles Global Hospitals
Nishant Mishra, VP - Brand & Digital Marketing, Rainbow Group of Hospitals
Maulik P. Purohit, SVP & Chief Medical Information Officer, University Health System