• Startup Spine: The Backbone of Every Startup Business
  • Cover Story

    Startup Spine: The Backbone of Every Startup Business

    Most entrepreneurs think they’re building the next generation things. But in reality, nearly 90 percent of new startups fail, 50 percent during the first five years and 66 percent during the first 10 whereas only 25 percent make it to 15 years or more (as per Small Business Association). This is crucial, because majority of newborn entrepreneurs flop as they don’t solve the market need, lack thoughtful & proper planning for funding, marketing strategy and ability to adapt that plan. They also often suffer from incompetence, lack of managerial experience & experience in line of goods/services, personal problems, and catchall (neglect, fraud and disaster). However, many startups get benefit from mentorships and incubator programs, but not all entrepreneurs are as lucky to have a...


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