Chrome Hospitality, a casual dining restaurant chain, has entered the concept restaurant segment and plans to open 12 outlets by 2025 with an investment of Rs 35 crore, a senior executive said. Earlier this year, the business collaborated with Bhumi Pednekar on projects in the boutique hospitality sector. With Gigi, Chrome Asia Hospitality will prioritize the use of regionally produced fresh goods from all over India, as well as seasonal seafood, cheeses from around the globe, and local, homegrown brands.

Our objective has consistently been to increase our presence outside of traditional dining establishments. Co-Founder of Chrome Asia Hospitality Pawan Shahri stated, "We want to provide our customers with ever-more-original concepts that excite them. Gigi is our latest attempt at doing just that". A growing demand for better and more innovative ideas is evident in India's hospitality sector, which is one of the fastest-growing industries.

“We aim to scale Gigi globally by 2025, we aim to open five new outlets across metros and select global locations with Dubai. We will be investing close to Rs.35 crore in the brand Gigi with an ROI close to 30% on each outlet”, said Shahri. Earlier this year, Chrome Asia Hospitality announced an expansion with a vision to add five new brands across various formats while further strengthening the presence of the existing brands.

It announced plans to invest Rs 50 crore for the addition of eight new locations and five new brands in 2023–2024. "We are excited to be a part of Chromie Asia Hospitality's journey with Gigi Mumbai", stated Afsana Verma, Investor, Gigi Mumbai. "They have delivered the best restaurants over this past decade". The all-day casual eating scene in Mumbai is home to Chrome Hospitality, which was founded by Pawan Shahri, Dhaval Udeshi, and Nikita Shahri. The company opened five new restaurants in Mumbai under the Chrome Hospitality brand and created a million of hospitality space in India.