Team siliconindia

• HSA Advocates advised TechMatrix in majority stake sale to Uneecops
• Deal combines Salesforce expertise with AI driven digital solutions
• Collaboration to expand reach across India, APAC, and Middle East

HSA Advocates played a key advisory role in the strategic sale of a majority stake in TechMatrix IT Consulting to Uneecops Business Solutions, a leading tech and digital solutions provider in India.

TechMatrix, known for its deep expertise in Salesforce consulting and CRM solutions, is one of the largest Salesforce partners in the region. This partnership with Uneecops will merge TechMatrix’s CRM strength with Uneecops' capabilities in AI and analytics, creating a powerful combined offering for digital transformation.

The strategic deal aims to expand market presence across India, APAC, and the Middle East, with a focus on sectors such as banking, finance, insurance, retail, healthcare, and manufacturing. The combined platform will integrate Salesforce, Tableau, and AI to offer faster results, smarter customer engagement, and improved operational resilience.

HSA Advocates advised TechMatrix and its promoter shareholders on structuring the transaction to protect their financial and operational interests. This included ensuring continued functional autonomy for TechMatrix’s operations in India, Singapore, and the USA.

The firm also handled all aspects of the deal from reviewing and negotiating the share purchase, subscription, and shareholders’ agreements, to drafting employment contracts for key personnel and completing all pre-closing and closing formalities.

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This transaction highlights HSA’s strong expertise in tech-sector M&A, particularly in balancing investor goals with the ongoing leadership and vision of founding teams.