Team siliconindia

• Neeraj Bassi returns to Ogilvy India as Head of the new Consulting practice and Strategic Planning for North India.
• He brings nearly 30 years of experience from top agencies and leadership roles in consulting and advertising.
• Ogilvy Consulting aims to deliver integrated, cohesive brand strategies by unifying diverse capabilities under one narrative.

Ogilvy India has announced the return of industry veteran Neeraj Bassi, who will assume a dual leadership role as the India Head of Ogilvy’s newly launched Consulting practice and the Head of Strategic Planning for Ogilvy India (North). Bassi will be based out of the agency’s Gurugram office, marking a significant strengthening of Ogilvy’s strategic capabilities in the region.

Ogilvy Consulting, a global initiative, is designed to tackle key strategic business challenges faced by clients, including Growth & Innovation, Business Design, and Digital Transformation. The consulting arm integrates Ogilvy’s diverse expertise across Brand Strategy, Customer Engagement & Commerce, Partnerships, and PR & Influence into a unified service offering, aimed at delivering holistic business solutions.

Bringing nearly 30 years of experience, Neeraj Bassi’s return to Ogilvy is widely seen as a homecoming. He initially joined Ogilvy Gurugram as President – Strategic Planning until 2015. Since then, Bassi has held key leadership roles, most recently as Chief Growth Officer at Cheil X, the specialist division of Cheil SWA. His career also includes senior positions such as Chief Strategy Officer at Publicis, Havas, and Cheil India, along with early stints at McCann Erickson and JWT Dubai.

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Prem Narayan, Chief Strategy Officer of Ogilvy India, expressed enthusiasm about Bassi’s rejoining: “Neeraj is one of the finest strategic minds in the country. His rich experience spanning consulting, advertising, and growth leadership makes him uniquely capable of intersecting consumer insights, culture, brand, business, and the evolving media landscape to drive transformation. There couldn’t have been a better leader to launch our Consulting practice and strengthen strategic planning for Ogilvy India (North). With Neeraj, we will become sharper, stronger, and more impactful”.

On his appointment, Bassi said, “I am really excited to lead the Ogilvy Consulting practice in India. Globally, we’re gaining strong traction, and I look forward to offering independent, unbiased advice for end-to-end brand management from fueling desire to demand conversion at point of sale. Ogilvy Consulting will address the fragmented brand narratives caused by siloed domain experts. By championing ‘one brand, one narrative,’ we aim to integrate strategic domains to help clients deliver cohesive and powerful brand stories. Coming back to Ogilvy is special it truly feels like coming home”.

With Bassi at the helm, Ogilvy Consulting India is set to enhance its integrated strategic advisory capabilities, ensuring clients receive seamless brand narratives and cohesive business solutions across all touchpoints. This leadership move signals Ogilvy’s commitment to evolving with the modern marketing landscape and driving measurable impact for marquee brands in India.