Team siliconindia

• Ormax Consultants refreshes its specialist naming division, Ormax Cognito
• Introduces a sharper, science led five step naming process
• Aims to create names that are meaningful, memorable, and market ready

Ormax Consultants has refreshed its specialist brand naming division, Ormax Cognito, reinforcing its leadership in brand naming in India.

As the country's first dedicated naming consultancy, Ormax Cognito has helped shape iconic names like Globus, Zoop, Fun Republic, Hathway, and Hungritos over the past two decades. With this revamp, the firm aims to bring even more precision and strategy to the naming process.

In today’s fast changing brand landscape, driven by premiumisation, blurred categories, and stronger brand identity naming is becoming a core strategic element. Ormax Cognito’s updated offering is designed to meet this shift, using a five-step, science-backed process to deliver names that go beyond creativity to carry deep brand meaning.

Vispy Doctor, Managing Director of Ormax Consultants, said, “Names are not just labels, they’re what customers remember and connect with”. He added, “Design and identity may evolve, but names stick. They grow in value over time".

Ormax Cognito’s process ensures that each name it develops is not only catchy but also deeply aligned with brand strategy and consumer psychology.

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“Today, brand names need the same depth of thinking as a marketing plan or product design”, added Vispy. “With this refresh, we’re giving naming the strategic importance it truly deserves”.

As India’s branding landscape matures, Ormax Consultants is positioning itself to help brands build lasting impact, starting with a name that stands out and stays relevant.