Amit Sharma, COO
K Vasudeva, CEO

Fortunate startups are those which are driven by passionate entrepreneurs, who are not only fascinated to build distinct solutions, but also concentrate toward customer delight. Along with focusing on customers and the marketplace, it is vital for new startups to have strong knowledge about the basic rules & regulations and laws that are equally accountable for the smooth running of the business. From incorporating and registering a specific business type (private/public limited, partnership, limited liability partnership and others) to enforcing necessary & mandatory compliances, and supporting enterprises in area of accounting, taxation and audit, True Startup renders the complete business solution to entrepreneurs and startups under one bracket. “We are a true, fair and reliable business service provider who help entrepreneurs to start & grow their business at a reasonable cost. We customize compliances based on applicable compliances needed for particular client’s idea,” professes Amit Sharma, COO, True Startup.

Headquartered at Ahmedabad and

"We share a common purpose with our clients and provide seamless services that convert every idea into startup and enable their business process transformation"

pre-eminent for its tailor-made legal services, True Startup initially identifies the best-suited business vehicle based on client’s profile & requirements, post which sets-up all its compulsory legal entities. The company not only aids startups in seeking company & LLP/Partnership act, tax compliance, TAN, PAN and MSME Udyog Aadhar registration under its registration portal, but also performs income tax, TDS, GST and company attorney return filing services for their day-to-day activities. Under its secure business fraternity, True Startup provides application for trademark & copyright registration and internal audit service (as per company act and income tax audit), and creates a basic legal structure required to obtain funds from investors, thereby complying with all compliances required for starting & running new business. Apart from these, it also expertises in proffering event-based services required by entrepreneurs. “We share a common purpose with our clients and provide seamless services that convert every idea into startup and enable their business process transformation,” avers K Vasudeva, CEO, True Startup.

Distinct Features
Unlike similar platforms that grant only one particular business solution, True Startup imparts entire services allied with CA, CS and lawyer on cloud, accessing &

handling everything from data to activity from one point. This enables the firm to formulate proper network of all stakeholders - CA, CS and lawyers residing across India and facilitates them to work together on single podium for various clients. On the other hand, the venture deploys automated softwares such as TrueBook (helps in accounting & managing necessary formats) and TrueSarathi (sending mail, managing client’s chat & documents, monitoring their staff, tasks and reminds due dates). Innovative by nature, True Startup working on adding two more features under its automated wings by March 2019 - software to take care of CS standards and Direct Tax Act coding, supplying all services for new business at one place, apart from its Direct Tax software to help clients file their income tax and TDS returns. With accounting solutions for telecom distributors, the company is coming-up with similar solutions for transporters.

True Startup guides clients on several aspects of entrepreneurship, including dos & don’ts for different legal forms and various rules & regulations induced by the Indian government compulsory for establishing new business. In the coming years, the venture aims to create a chain of consultants in order to serve customers better and enhance their footprint across India. “We want to be a preferred service provider in legal services. Our services being on cloud offer us seamless market opportunity PAN India,” concludes the duo.