e-Commerce, a widely used business model across the globe, is still at an infancy stage in India. However, the last few years have seen domestic consumers open up to the idea of purchasing products online. As the industry’s impending growth is nearing us, the need for specialized and effective Search Engine Optimisation (SEO) services also arises. Unfortunately, a majority of the SEO players in India render surface level solutions which do not yield the desired results. “Most agencies in India provide SEO as a part of their digital marketing solutions and there are very few providers in India that offer specialized SEO solutions,” explains Kaushal Thakkar, Founder & MD, INFIDIGIT Consultants Pvt. Ltd., a Mumbai based new age e-Commerce & enterprise SEO specialist.

Founded in 2017, the company leverages its founder’s 15 years of experience in the e-Commerce and SEO industry to render super specialized and effective SEO solutions that help clients gain accelerated page visits through organic search. Armed with a talented team that lives and breathes SEO, INFIDIGIT has built a roster of services which are

backed by data analytics, growth hacking, content marketing and search marketing. The data driven company focuses on finding new and innovative means to ensure that its clients get the best visibility across all search engines.

INFIDIGIT specializes in conducting periodic technical SEO audits on production and staging environments

Cost Effective Solutions
Every business across the world today is working towards strengthening its presence online. However, most businesses rely on traditional SEO avenues such as pay per click(PPC), which offers low ROI and is often inefficient for several business. INFIDIGIT is working towards making organic search, which is a highly cost effective SEO strategy preferred by clients. “SEO is becoming highly complex every day, however, the ROI that you can get from SEO is almost 10x of other digital marketing channels,” says Kaushal. The firm allocates dedicated SEO consultants to a client site in order to ensure maximum visits from search. Based on thorough evaluation of client sites and after understanding organizational goals, INFIDIGIT helps clients define the SEO strategy required for a long-term success in search marketing.

As websites are highly dynamic and have a regular technical updates, it also becomes essential to keep up with the changes. While the product and engineering team are busy with feature updates, it is essential to

ensure that the new features do not compromise on SEO guidelines. To this effect, INFIDIGIT specializes in conducting periodic technical SEO audits on production and staging environments. This service ensures that the client website’s ranking keeps on improving constantly. The company makes use of technically advanced tools such as SEMrush, ahrefs, Screaming Frog, and more to guarantee effective results to client organizations.INFIDIGIT has also invested heavily in building strong processes and systems in place which can ensure a smooth transition while a new client comes on board.

Building Momentum from the Get Go
Although INFIDIGIT has only been in the industry for a year, the firm has built a strong growth momentum from the word ‘get go’. Counting prestigious names such as Myntra, Dream11, Crafts villa and Nalli Silks among others in its clientele that are based in India and USA, the company has carved a niche for itself in the industry.

INFIDIGIT is now focused on building a strong team of leaders to handle the company’s impending growth. It is investing in putting together a team of next generation leaders with sound SEO and management skills to work with clients effectively. The company has won several awards for its SEO best practices in the last few months. The company is also working towards gaining 200 percent revenue growth in the next financial year. Having built a sturdy growth impetus, INFIDIGIT is moving towards gaining bigger market share in the years to come.