The Indian e-Commerce segment has seen a meteoric rise in the last couple of years and the industry is slated to experience $5 trillion worth of spending by 2020. Facing a plethora of challenges such as technology, strategy, conversions, capturing new markets, customer data & digital marketing and transformation to online/digital, e-Commerce companies require the assistance of industry experts to make the right moves in order to capitalize on the growing industry. Zomos Infotech, a millennial marketing technology organization, is on a mission to help e-Commerce companies see the growth that they are worth of. Through its wide range of e-Commerce & marketing solutions, the company aids clients in completely transforming brand identities and their businesses in an ever-changing digital environment.

Founded in 2016, the young organization is headed by Harvard Business School Alumni and marketing expert, Megha Ajwani. With a background of over 15 years in groundbreaking work in top e-Commerce start-ups such as Snapdeal, and Naukri,(to name a few) and having worked with these e-Commerce and online giants literally from the inception gives her a unique insight into this space. She has also reported to & worked

closely with Kunal Bahl & Rohit Bansal (Snapdeal.com) and Hitesh Oberoi (Naukri.com). Armed with a team of highly experienced marketing enthusiasts and evangelists, the energetic organization has already amassed a long list of clients which span across industries such as fashion, home & general merchandise, pharma, health & wellness, architecture & design, and logistics.

With their USP being Strategic e-Commerce Specialists, Zomos brings with it the years of industry experience and through its integrated approach helps clients from kick off to implementation

Strategic e-Commerce Solutions
As promising as the e-Commerce market sounds, traversing through it successfully can be an uphill battle. With their USP being Strategic e-Commerce Specialists, Zomos brings with it the years of industry experience and through its integrated approach helps clients from kick off to implementation. The firm helps clients build the right e-Commerce strategy through business & product analysis, brand & product strategies for selling online, platform & seller solutions recommendations and e-Commerce roadmap creation & implementation among others. Zomos also helps clients with multi-marketplace planning and implementation along with giving advice on e-Commerce products and merchandise.

The digital specialists have also built expertise in building digital strategies and analytics which enables clients to understand consumer behaviour better. Utilizing tools such as ‘Social Listening’, provides insights into what consumers are talking about and help clients measure the “buzz” around a keyword/brand or even emerging market trends.

Additionally, Zomos also renders traditional digital marketing solutions such as Social Media Marketing, SEO, Search Engine Marketing, Content Marketing, Influencer Marketing solutions, Digital Strategy & Analytics, Videos, Short films & Ads among others. Understanding the criticality of website layout and user experience, Zomos also specializes in web development services such as e-Commerce web design and e-Commerce web development.

Moving Ahead With the Market
With the digital landscape changing every few days, it is critical for digital marketers to stay on top of the market and technological trends. Thus, Zomos has built its roster of services with the perfect blend of marketing know-how and technological expertise. “We are trying to inculcate our learnings from previous experiences & replicate the best practices in every vertical. We promote collaboration and welcome innovation,” adds Megha. The firm is also building a Knowledge Center with the latest updates related to the company’s services, and would encourage the team to keep upgrading their knowledge with the latest trends through various course materials and trainings. The bootstrapped firm is now rearing to grow its market share and is working tirelessly towards increasing its key client base by 500 percent by the next financial year.